News
Big Brother 10 eye revealed
Logo features fingerprint design
big-brother-10-eye-revealed

Channel 4 have today released the eye logo for this year’s tenth series of Big Brother, which features a fingerprint style design.

The iconic logo, now in its ninth incarnation, is coloured in black, blue, purple and pink and draws similarities to the ‘twisted’ black and yellow spiralling design of the BB7 eye motif.

It was released with a quote from Big Brother - “It’s not what you expect it to be” - but it is not clear what this slogan means or refers to.

bb10eye280

According to the Daily Star, designer Daniel Eatock said: “It is based on a thumbprint, but is it Big Brother’s thumbprint? Or a housemate’s thumbprint?”

As usual already there are the conspiracy theories about what it all means, with some suggesting the fingerprint design may suggest some sort of family based link.

The logo has been used as the identity of Big Brother in the UK since the second series in 2001, with a new variation each year forming the basis of the shows promotional material and on screen graphics.

It has become so iconic that in recent years, it has appeared without accompanying text in the show’s opening titles.

What do you think of the new eye? Let us know in the comments section below!

Stick with bbspy!

Written by Matt Posted on May 12 2009 at 12:01am Share/bookmark this post:
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56 comments
andiie cee says: May 11, 2009 @ 3:54 pm

wow best one yet

Callum says: May 11, 2009 @ 3:54 pm

Ooooooh!
I Quite Like That.
It’s Better than the “Leaked” One

Steve T says: May 11, 2009 @ 4:37 pm

I quite like it, but i wont be totally convinced until it appears as the official eye on the website.

Nick says: May 11, 2009 @ 4:50 pm
Justin says: May 11, 2009 @ 5:05 pm

Oh I love it! It seems pretty simplistic which is great! :D

Matt says: May 11, 2009 @ 5:06 pm

It’s great

ryan.b says: May 11, 2009 @ 5:09 pm

it is the REAL NEW EYE FOLLOW THE LINK ABOVE!

hazzajam says: May 11, 2009 @ 5:14 pm

SHOCKER!!!

ITS THE REAL EYE!!!

OH MY DAYS.

Its actually quite good. Looks like it has a meaning. Quite pretty too.

Wowww….

Joee says: May 11, 2009 @ 5:15 pm

:( Rubbish eye.

ryan.b says: May 11, 2009 @ 5:16 pm

sort it hazzajam :L

Jamie says: May 11, 2009 @ 5:31 pm

im loving this years eye. the colours are pretty darn good. i hope the ‘flashes, graphics and opening titles are just as good’

Jonathan says: May 11, 2009 @ 5:55 pm

I love it!

Andy says: May 11, 2009 @ 6:15 pm

its really cool, i like it but the fingerprint design doesn’t connote a family theme to me, i mean nobody has the same fingerprint as their family, i think that was a wild guess tbh.

Ryan says: May 11, 2009 @ 6:21 pm

Looks like a finger print, they could have made it better tho.

Andy says: May 11, 2009 @ 6:55 pm

I like it. One of the best. Much better than bb9. I hope it does something. You know how the yellow bits in the bb7 eye spun around.

Ben B says: May 11, 2009 @ 6:55 pm

Dissapoiined i acctually prefered the other camouflaged one than that i dont like the colours sady

Andy says: May 11, 2009 @ 6:56 pm

I dont think its anything to do with family. Finger prints are indiviual and family dont have the same i believe?

Ben B says: May 11, 2009 @ 7:00 pm

It could mean something about IDENTITY cos your fingerprint is your own identity so perhaps they will be more independent .

Steve says: May 11, 2009 @ 7:06 pm

BBSPY, now the eye has been leaked/released, whens the offical site for BBSPY coming?

Matt says: May 11, 2009 @ 7:29 pm

Soon. Keep your eyes peeled. ;)

Ben B says: May 11, 2009 @ 7:33 pm

CONFIRMED START DATE ON WIKEPEDIA PAGE UNDER SERIES DETAILS !!! http://en.wikipedia.org/wiki/Big_Brother_(UK)

Ben B says: May 11, 2009 @ 7:34 pm

(Big_Brother_uk )

Brekkie says: May 11, 2009 @ 7:40 pm

Wikipedia is no more reliable than the Daily Star. With the info beginning to come out now though, first week of June looks a certainty.

Jonny Boy says: May 11, 2009 @ 7:40 pm

That eye is proper wicked! Love it!! =]
Im so excited for this series yeano guys xD

johkf says: May 11, 2009 @ 9:11 pm

i think its great!

buzz says: May 11, 2009 @ 11:02 pm

looks different to previous eyes though maintaing the familiar look. that could be a sign

Trolleyproductions says: May 12, 2009 @ 6:10 am

Love it, love it, Love it! Can’t wait for the house now!!

NEW IDENTITY says: May 12, 2009 @ 10:26 am

Seems to me the eye is revealing a lot!

New identities! That’s what I’m hoping for…

It is about the tenth year… what is the big brother incarnation. It suggests evolution, genetics… strength?

I am hoping for a competition… earning prize funds. Being separate housemates and gaining their own identities in the house!

Am I being too hopeful?????

Probably!

But, yes, “it is not what you expect it to be”!

Is that at last saying needed change is coming….?

God I hope so!!!!!!!!!!!!!!!!!!!!!

NEW IDENTITY says: May 12, 2009 @ 10:32 am

oh yes! and individual prints mean - unique identities (hopefully)…

a struggle to leave a thumbprint…

suggests work and struggle!

let’s hope it is at last competitive and means a fight to survive (rather than generic types that have been on BB too long, too easily)

if it’s about identity and unique identity it suggests talent, individual worth and individual power!

i’m thinking voting veto’s, power, gaining for oneself (hopefully own money and reward) and self-preservation…

LET THE GAMES BEGIN!

Ben says: May 12, 2009 @ 11:31 am

Yeah i brung it up that it will be about identity and independence . it could be that everyone is independent and take care of themselves more ! they all could have there own prize fun maybe ? i feel it is something to do with IDENTITIY.

NEW IDENTITY says: May 12, 2009 @ 11:39 am

ben… let’s hope we are right! BB needs a new identity before it dies!

i want the own prizefund idea…. that rumour has been for two or three years in the tabloids where people own their own stakes in competitive tasks.

they then would gain veto and the right to gain privileges and the punish choosen people with that power.

would make the game duplicitous, aggressive and competitive!

(until ofcom and daily mail whingers would inevitably complain - without watching the show) (what a shame ofcom and complainers take away from our free media)!

so yes, although i do not want to get too excited, especially when it is the SAME ‘creative’ team that runs big brother each year (god they need a shake up)… yes, identity, marking out unique talents and powers as well as survivial would be my guess for this year!

let’s hope C4 allow BB the creative freedom they deserve and let it become innovative and evolve again!

Ben says: May 12, 2009 @ 2:17 pm

Yeah i feel identity would be very good but ofcom have to ruin everything !!

Ben says: May 12, 2009 @ 2:19 pm

At first i hated the eye this years one :o but now its growing on me im starting to like it now :L

Ben says: May 12, 2009 @ 2:22 pm

Slogan : “It’s not what you expect it to be” wow that is confusing now !!! cant wait !

NEW IDENTITY says: May 12, 2009 @ 2:42 pm

yes, we can’t do reality anymore as england is so overregulated! it’s that as much as the bb’s team lack of imagination that have started its demise!

but hopefully a new identity and incarnation of BB with a new premise and format will win through…

hope!

i like the eye… it’s futuristic and tribal

NEW IDENTITY says: May 12, 2009 @ 2:43 pm

with a touch of criminality!

elliebrew says: May 12, 2009 @ 2:57 pm

I designed that eye a year ago, please can you make people aware

http://img402.imageshack.us/my.php?image=bb9eye2bwwc6.jpg

NEW IDENTITY says: May 12, 2009 @ 3:10 pm

ellibrew! ask for some cash!

big brother are all about ripping off peoples ideas!

let’s hope they use some for the format this year!

Steve says: May 12, 2009 @ 5:04 pm

elliebrew, you are not the only person claiming that eye! Also I do not think they look the same :S or even similar!

Ben says: May 12, 2009 @ 5:24 pm

They don’t look similar !! all the controversy starting already !!

ryan.b says: May 12, 2009 @ 5:54 pm

DOES THIS SUGGEST THAT BBLB WILL BE MOVING TO CHANNEL 4 AS THERE IS NO E4 LOGO ON THIS ADVERT??

http://www.applausestore.com/applausestore-reserve-form.php?id=62&bid=4

Jack says: May 12, 2009 @ 5:55 pm

Hideous!

elliebrew says: May 12, 2009 @ 6:24 pm

excuse me steve who else is claiming this eye because i have a backlog of posts online which proves i cam eup with this first…the CONCEPT of a fingerprint eye is mine

Ben says: May 12, 2009 @ 6:58 pm

hi ryan.b by the sounds of it and the logo on there it looks like they wont use Big Brother for anything ? maybe Big Brothers Big Mouth will be the only BB on E4

Steve says: May 12, 2009 @ 7:12 pm

erm, you excuse me elliebrew; I am not having a go at you! I’m clearly stating the fact that ‘your’ eye and the new eye look nothing a like! For years people have been making eyes for fun, and sooner or later their would be an eye that someone thought looked like the offical one. Some could say that ‘you’ took your idea for the eye from the BB7 eye. The new eye ressembles the bb7 eye in some strange swirly way, so the two are bound to look familiar to some.

Paddy from ireland says: May 12, 2009 @ 7:48 pm

Its alright
Its deffenatly not the best though!
I hope this series is good they said if the 10th and 11th dont pull in good ratings their axing it!
So this better bring the viewers back!!!!

Cant live without BB!
Although the BB7 eye is better than this

You cant beat the BB9 eye it was great

elliebrew says: May 12, 2009 @ 9:01 pm

steve the ‘fingerprint’ concept is mine and i doubt had eatock not seen my design he would have come up with it

Steve says: May 12, 2009 @ 10:33 pm

haa, do me a favour! Eatock is responsible for creating the past 9 amazing eyes, if he did use some sort of inspiration from your eye I seriously believe they are nothing alike! Isnt it time you got over it :S

Brekkie says: May 13, 2009 @ 11:20 am

Elliebrew - Eatock has been doing a major piece all about fingerprints over the last few months. I imagine that’s where the inspiration came from, not you!

This eye and your eye are far from the first TV show to use a fingerprint as some sort of logo )as Being Big Brother points out, The Mole did a few years back), and it won’t be the last either.

Ben B says: May 13, 2009 @ 11:31 am

yeah people make eyes all the time and someone would be bound to make one that looks like it i know big brither might be controversal at sometimes but i doubt they are thieves cos yours well looks nowt like it ! maybe the fingerprint thing yes but i bet thousands of people thought of it !

Steve says: May 13, 2009 @ 1:42 pm

Finally, some people who agree with me!

Ben B says: May 13, 2009 @ 2:39 pm

I agree with you steve :) cos someone was bound to have come up with the idea ! i mean come on someone can go i mad they eyedear (lol) of using the eye !!!

Lewis says: May 14, 2009 @ 8:26 am

Its in the style of a finger print.

george says: May 14, 2009 @ 9:36 am
adam link says: May 22, 2009 @ 4:51 pm

i love big brother thursdasys is normally crap

Mark says: July 12, 2009 @ 12:40 am

Not Cool - Daniel Eatock designed the first one, but did not design the rest - the chief creatives at Channel 4 come up with the ideas, but he still claims them? EatCock indeed - that cant be a real name?

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