Big Brother creative director Phil Edgar-Jones has spoke out against claims that the show will be axed next year.
Edgar-Jones, who has worked on all series of Big Brother in the UK, said that Channel 4 would recommission the show after their current contract with producers Endemol ends next year as long as it continues to attract around 3million viewers.
He said: “Everyone talks about it getting axed because ratings aren’t as good as they used to be.
“But it is still one of Channel 4’s best performing programmes and fans love it. We manage to make it different every year so it stays fresh.
“There’s no reason why it can’t go on forever.”
The tenth series of the reality hit begins tonight at 9pm.
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