An average of 2.9million viewers tuned in to see Sophie win Big Brother 10 on Friday, according to overnight ratings.
The second show, which aired between 10.00pm and 11.15pm on Channel 4, was watched by 2.7million (16% of the audience). It peaked with 3.3million (17.6%) at 10.30pm when the winner announcement was made.
A further 150,000 saw it on timeshift service Channel 4+1.
Earlier, the first show drew an average total of 2.8million. On Channel 4, 2.6million (12%) watched between 8.30pm and 9.30pm, while another 170,000 tuned in on Channel 4+1.
On E4, 504,000 (4.8%) watched the penultimate episode of Big Brother’s Big Mouth. A reunion show will be broadcast next Friday.
Although low ratings were expected, the lack of media interest in BB10 meant that ratings were only marginally above those seen for this year’s evictions.
The viewing figures are down around 40% on last year’s Big Brother 9 final shows, which picked up 4.2million and 4.9million in overnights, while January’s Celebrity Big Brother final drew 3.2m and 3.5m.
Meanwhile, the series average is 2.2million, a third down on BB9. This is the biggest year-on-year drop of any series.
Overnight ratings are unofficial, and therefore do not take certain factors in to account, such as those who recorded the show to watch later. Official figures will be released at a later date.
Stick with bbspy…
