News
First BB10 eye flashes air
C4 begins ad campaign
first-bb10-eye-flashes-air

The first three ‘eye flash’ breakbumper adverts for the tenth series of Big Brother have been broadcast today on Channel 4.

The adverts feature giant black blocks, in the shapes of the segments of the eye logo with Matrix-style circuit board patterns covering them, moving among pink and blue glowing ‘light’.

The first flash aired during at around 1.15pm during T4’s first episode in a double bill of Scrubs, while the second followed at around 1.45pm.

The third was then broadcast at around 4.15pm during Come Dine With Me.

You can see them here:

The ads are not immediately noticeable as eye flashes, making them slightly more mysterious than those of previous Big Brother advertisement campaigns.

The Big Brother 9 adverts featured flying shards of glass, whilst BB8’s were also made up of moving 3D blocks.

Stick with bbspy!

Written by Matt Posted on May 16 2009 at 3:01pm Share/bookmark this post:
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79 comments
Digital Sid says: May 16, 2009 @ 3:10 pm

There was definitely something resembling an eye flash. It was black with a purple spinning 3D object with a pinkish light shining on it and lasted just under a second. There won’t be another till after the racing, different audience.

picky U.S. fan says: May 16, 2009 @ 3:11 pm

pffffffffft, tbh you have to admit this was a pretty pathetic attempt to drive traffic here. Unconfirmed speculation actually needs a separate page? Well, you’re sticking on my forbidden list in Noscript unless you can actually come up with something.

Digital Sid says: May 16, 2009 @ 3:13 pm

Picky, several of us saw it. I did myself and I can assure you I’m no liar.

David says: May 16, 2009 @ 3:14 pm

It was an eye flash i’ve kept rewinding my freeview plus box and watching it over and over.

Digital Sid says: May 16, 2009 @ 3:16 pm

David, please can you upload it! Or take a picture on your phone?

Ben says: May 16, 2009 @ 3:19 pm

David record it and upload it !!!

Ben says: May 16, 2009 @ 3:21 pm

I was watching it and i did saw something but i cant rewind to it . david get some proof :L

David says: May 16, 2009 @ 3:22 pm

I can’t i’ve turned the TV over but it was an eye flash

picky U.S. fan says: May 16, 2009 @ 3:23 pm

ROFL, that looks like a Borg cube got lost in some pink nebula. How is it even remotely connected with BB?

BBfan says: May 16, 2009 @ 3:23 pm

It looks very “matrix” … tying in with identity?

Ben says: May 16, 2009 @ 3:23 pm

hum you cant really tell by the video it looks weird and doesnt look like an eye but its something !

Digital Sid says: May 16, 2009 @ 3:24 pm

Ben, neither did the first few flashes last year. We only knew they were flashes because they were red and black lol.

Ben says: May 16, 2009 @ 3:25 pm

when the video stops at the end look closly at the bottom right it is pink and looks like someones face ??

johnnybb says: May 16, 2009 @ 3:26 pm

huh what the hell is that??? i cant work it out hahahaha

Ben says: May 16, 2009 @ 3:28 pm

Abstract black and purple flash hits the screen

Several reports of an eye flash on Channel 4 have surfaced, though there is a lot of debate at the subtlety of its visuals.

Shortly after 1.30pm on Channel 4, the eye flash aired first, before an episode of Scrubs.

It has been reported as a black and purple 3D string, similar the BB7 campaign, but very abstract. Featuring a closeup of the centre of the eye upside down, spinning on a black background, it is reportedly purple with a pink light.

Like last year, which began with shards of glass flying around, it was not at all distinguishable as the BB10 eye. It’s possible the campaign is designed to confuse viewers and not make it obvious, so they ask questions about the strange visuals. is that this one ? i found on another website it said that

Dotcomboy17 says: May 16, 2009 @ 3:31 pm

WOW

Looks amazing!!! Cant wait!

BBfan says: May 16, 2009 @ 3:46 pm

The number 2 one on youtube is the one I seen. That one is undoubtedly the eye flash, confirming the first one. You can see the centre loop in the thumb print

http://www.youtube.com/watch?v=tb3b_VzunY8&fmt=18

Ben says: May 16, 2009 @ 3:48 pm

i only saw the second one .

Ben says: May 16, 2009 @ 3:49 pm

Theres two been o :o

Ben says: May 16, 2009 @ 3:50 pm

IM sorry to announce the BB10 advert 1 isnt working :(

BBfan says: May 16, 2009 @ 3:50 pm

First isn’t working and the second is now what the first one was?? :S

Matt says: May 16, 2009 @ 3:52 pm

The first video is processing.

We’ve renamed the one we originally posted because it was the second to air.

Ben says: May 16, 2009 @ 3:54 pm

ahh k wow exciting and we now know it is close to starting cant wait ! does anyone actually know what the advert means anything ?

SAMness says: May 16, 2009 @ 3:58 pm

omg, they are soo shiny, cant wait for the longer ones

Ben says: May 16, 2009 @ 3:59 pm

Yeah too shiny and fast cant tell anything from them !

Matt says: May 16, 2009 @ 4:01 pm

The first video is now working :)

BBfan says: May 16, 2009 @ 4:04 pm

First one looks like a space ship

I’m so glad they’re using a black background this year too, makes a nice change and aside from BB4, the others that used black were BB5 and 7 … :p

Digital Sid says: May 16, 2009 @ 4:26 pm

3rd one spotted.

Ben says: May 16, 2009 @ 4:34 pm

You cant really tell anything from the videos i spotted the 3rd one also but they r so weird they could be anything !

frankie says: May 16, 2009 @ 4:36 pm

3 adverts in one day!! i dont remember this last year!

bringonbb10 says: May 16, 2009 @ 4:38 pm

well done BBSPY for getting these ads up real quickly! you must be working really furiously!

frankie says: May 16, 2009 @ 4:38 pm

i was like omg! haha

Digital Sid says: May 16, 2009 @ 4:43 pm

Frankie: The flashes usually air a few times per show, and will do during primetime.

Jonny says: May 16, 2009 @ 4:46 pm

Fourth one just aired ;P

frankie says: May 16, 2009 @ 4:46 pm

Digital Sid : thanks im sure i just saw a 4th! lol

Digital Sid says: May 16, 2009 @ 4:49 pm

4th one seen!

Matt says: May 16, 2009 @ 4:51 pm

I think its the same as the first.

BBfan says: May 16, 2009 @ 4:51 pm

4th one was a repeat of the first one

frankie says: May 16, 2009 @ 4:54 pm

bbfan: i didn’t see the white blur in the one then :/

Brekkie says: May 16, 2009 @ 4:54 pm

They look good, but really could be promoting anything! Even a dedicated BB fan struggles to see the link.

The full ads should be nice though, but as we’ve said time and time again this years promos need to be much more than just a few fancy graphics.

Digital Sid says: May 16, 2009 @ 4:57 pm

Fancy graphics do help though Brekkie, look at the ratings for BB7 and 8’s launches and they had some of the best ads. I don’t think it’ll match them but if the campaign is intriguing enough and makes use of the slogans ‘it’s not what you expect it to be’ and ‘get ready..’ I think they could match CBB.

Rachel says: May 16, 2009 @ 5:02 pm

there the best eye flashes yet! IM SO HAPPY AND EXCITED!!!!!!!!!!!!!!

so professional not tacky crap like last year! they even beat my fav BB& and BB8!!!!!

Im so happy channel 4 listened to us! that is really special for it 10th anniversary!!!

Im also glad its not on a white background again! i really think they are tying to do a BB7 again!

THEY ARE NOTHING LIKE BB8! FACT!

BBfan says: May 16, 2009 @ 5:03 pm

Brekkie, having no idea about the link is the reason why people will watch. As Digital Sid has said there is a new tagline this year, we’ve not had one of those for a while. If they have ‘odd’ adverts and at the end of the advert they have “Big Brother 2009: The Launch Show, Thursday at 9pm on 4. It isn’t what you expect it to be” then they could be looking at beating last years launch ratings due to “what is all that about?” A successful advertising campaign doesn’t necessarily have to be something like Black Friday.

If they are serious about the show (as fans confidence isn’t great atm) then they’ll fork out for a few ads during BGT.

Frankie says: May 16, 2009 @ 5:28 pm

so when will we start getting longer adverts?

Digital Sid says: May 16, 2009 @ 5:32 pm

We got longer, musical flashes 4 days later last year and the first full ad around 5 days after them.

Brekkie says: May 16, 2009 @ 5:50 pm

The countdown stings are usually with 10 days to go, with the full length promos starting at most 2 weeks before launch, with the house clips not included until 1 week before.

Rob says: May 16, 2009 @ 5:54 pm

i hope we get some musical flashes next week :)

Nolivefeed says: May 16, 2009 @ 6:05 pm

Everyone on this site says thanks

PJ says: May 16, 2009 @ 6:39 pm

This has really got me wondering something which i don’t want to say,but if it happens i think BB10 could be amazing,the eye flashes are very BB7 which is my fave series out of all of them,so i think there amazing.

Chris says: May 16, 2009 @ 7:53 pm

Wow..very disappointed. :( I was expecting something much better for the show’s tenth series, but at least it’s something right? I don’t get how the blocks tie in with the thumbprint design for the eye logo, but I think the longer ads will be much more easily interpretive.

Ben says: May 16, 2009 @ 10:48 pm

Yeah i couldnt tell anythung from them flashes they do get people wondering but i think bb10 is going to be amazing and possibly the best yet !!!? :-)

Az says: May 16, 2009 @ 11:24 pm

In all honesty. They are crap.

They aren’t even recognisable as a Big Brother advert - Therefore this is not promoting the show.

BBfan says: May 16, 2009 @ 11:43 pm

The eye flashes don’t promote the show anyway

There will be some people wondering what they are all about though creating a bit of mystery for when a similar longer advert later comes out and all becomes clear

With some of the BB9 eye flashes it was impossible to tell they are BB related.

Ben says: May 16, 2009 @ 11:59 pm

Are these even BB10 flashes i cant see alot of resemblance could be for any program IMO !!

Ben says: May 17, 2009 @ 12:04 am

ok im a dedicated BB FAN and i really do not see a link so how is a new fan who may have never seen BB before know that them flashes are to do with BB ? they just wouldn’t so its bad production really if they want new people to watch BB .

BBfan says: May 17, 2009 @ 10:31 am

“What are these adverts about?”
“What are they to do with BB?”

You can only find out one way …. ;)

Plus lets not forget eye flashes are NOT adverts, they are just stings breaking up the adverts on Channel 4. Lets wait until the real adverts first.

Brekkie says: May 17, 2009 @ 10:58 am

Yes, but usually these short stings have to make it absolutely clear what they’re advertising - otherwise there is little point.

Michael says: May 17, 2009 @ 1:10 pm

^ Not really… short stings are there just to break up adverts from Tv previews and such

Jonny says: May 17, 2009 @ 1:11 pm

I actually think there is a big point to them being ambiguous. If people who don’t watch BB see the ads and wonder what the sting is for then they will spend some time thinking about it… and when the ads get longer and reveal its for BB they may even decide to give it a shot (for launch night at least).

Ben says: May 17, 2009 @ 1:27 pm

yeah stings even stings need to resemble somet i see a sting and im not like oohhh whats that about . i just ignore em and continue watching the adverts and the program . it would be better the stings if they had a noise with them thats connected with BB10 UK

BBfan says: May 17, 2009 @ 1:27 pm

Brekkie you’re wrong. People will wonder what the funny purple shapes that keep coming on Channel 4 are to do with, and when they see a longer advert all will become clear and they’ll wonder why its different; different show this year? “It isn’t what you expect it to be”.

They could be taking a different approach this year. Lets see where they take it before we pass comment on whether it is successful or going to work.

Ben says: May 17, 2009 @ 1:29 pm

ive seen the 3rd advert the most at the moment

Brekkie says: May 17, 2009 @ 1:36 pm

I disagree BBFan - I think a lot of people will see the funny purple shapes and wonder what on earth is wrong with their TV.

A subtle approach is the last thing BB needs this year - if they want to create hype they’ve got to be shouting about it loud and proud - not showing some cryptic clips which only means something to those who would probably watch anyway.

BBfan says: May 17, 2009 @ 1:45 pm

So getting mystery around it isn’t a good move? The adverts won’t start properly yet for about a week, plus we don’t know if we’re getting extended eye flashes with music this year, where people will know that Big Brother is coming and its what the purple flashes were all about. Why are they like that? it is creating mystery. We moan at Channel 4 when they don’t do anything different, and when there is possibility that they’re taking the marketing in a new direction we’re still moaning!!

As I said criticise the campaign once its over and you can see where they’ve taken it, you’ve got no grounds to say there will be no hype created and I know that everything will slot into place shortly.

BBfan says: May 17, 2009 @ 1:46 pm

Just because they haven’t got people dancing next to a coffin doesn’t mean it won’t be a different or successful campaign.

Steve says: May 17, 2009 @ 2:03 pm

Brekkie, you could not be any more wrong! People wont think any thing when they see the 1 SECOND advert, simply because as the advert airs in the advert time slot where adverts are normally aired, people will just think that their is something being advertised that is in the early stages of advertisement! Further more, people wont think that their is anything wrong with their TV’s as if an advert before has aired ok and the ones after have aired ok, then people wont think any thing of the 1 SECOND adverts!

Also, recently when reading your comments and views, its become that you are either trying to cause a big debate about what you say (which you have dont with me now) or you just dislike Big Brother, well what ever it is > it’s quite annoying to read your comments when this is the first advertisement that C4 have done!

Steve says: May 17, 2009 @ 2:04 pm

(for bb10*)

Jonny says: May 17, 2009 @ 3:22 pm

I agree Steve. Brekkie’s comments seem to be trying to dampen any potential positive development and it is coming across as a strong dislike for the program now.

Chris says: May 17, 2009 @ 5:11 pm

Maybe they don’t even advertise BB? I mean, last year they were clearly an eye or a promo for the ninth series, but this year they’re just shiny blocks - I think we shouldn’t assume they’re for BB until we have more promos!

Jonny Boy says: May 17, 2009 @ 6:18 pm

I think them eye flashes are really interesting tbh. Only because, when i seen them, i thought “What the hell” but, they are very catchy, and it looks nothing like big brother, so as time goes by, the adverts get longer, and viewers will see, that its Big Brother. Every year, they have always flashed the new eye on TV straight away! And this year, its like a progression! And i like it! ALOT!!

andiie cee says: May 17, 2009 @ 7:32 pm

<3

Jonny Boy says: May 17, 2009 @ 9:15 pm

Guys! Seriously, watch this video, i dunno about you, but i felt the affect of the new adverts. Its a mingle of the 3 new adverts, put together, and they play about 4 times. I like it! An i cant wait to see the Opening Creditss! XD

http://www.youtube.com/watch?v=8z6YSwpdB3w&feature=related

Ben says: May 17, 2009 @ 9:56 pm

The eye thing : HOUSEMATES on Big Brother 10 will be under the thumb this summer.

The show’s new eye logo is black, blue and purple and looks just like a crime scene thumbprint.

Fans are in a frenzy about the hidden meaning behind the motif.

Some think there will be an “identity” theme to the show, believing one housemate could be hiding their true identity.

Logo designer Daniel Eatock said: “It is based on a thumbprint, but is it Big Brother’s thumbprint? Or a housemate’s thumb print?”

The show starts on June 4 and runs for 13 weeks.

Ben says: May 17, 2009 @ 10:18 pm

Flashes look great (sarcastically) i cant see no relevance still !!

Frankie says: May 18, 2009 @ 7:25 pm

a longer one just aired!!! in between the simpsons.. i think anyways

Matt says: May 18, 2009 @ 7:42 pm

I just checked and it was the same as the first flash above.

Frankie says: May 18, 2009 @ 10:58 pm

oh right thanks!

Meee says: May 19, 2009 @ 6:07 pm

Have there been no more than 3 flashes so far? I’m not watching channel 4 enough at the moment to be sure!

Frankie says: May 19, 2009 @ 7:02 pm

i made this

http://www.youtube.com/watch?v=R29FOlhfivE&feature=channel_page

tell me what ya think, thanks

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