The first three ‘eye flash’ breakbumper adverts for the tenth series of Big Brother have been broadcast today on Channel 4.
The adverts feature giant black blocks, in the shapes of the segments of the eye logo with Matrix-style circuit board patterns covering them, moving among pink and blue glowing ‘light’.
The first flash aired during at around 1.15pm during T4’s first episode in a double bill of Scrubs, while the second followed at around 1.45pm.
The third was then broadcast at around 4.15pm during Come Dine With Me.
You can see them here:
The ads are not immediately noticeable as eye flashes, making them slightly more mysterious than those of previous Big Brother advertisement campaigns.
The Big Brother 9 adverts featured flying shards of glass, whilst BB8’s were also made up of moving 3D blocks.
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