Endemol UK’s Tim Hincks has spoke about C4’s decision to axe Big Brother, as Five, Sky and ITV rule themselves out of buying it.
Hincks, the production company’s chief executive, mentioned that the company had new programmes across a range of genres that would lessen the financial impact of Channel 4’s decision on them.
He said: “Five years ago, we were a BB company, now we have a very diverse portfolio of shows on all channels.
“Five years ago, it would have been a cause for concern, but I have worked very hard to make sure we make many other shows in other genres.”
Hincks reiterated that he thinks the show has a future, having previously said that its long-term health is ’strong’.
“It’s Channel 4’s biggest programme even after 10 years. That’s why we feel confident going forward that it’s a brand that continues to exist.
“In two years’ time, where will Big Brother be? It’s going to be fun finding out. I’m not about to start making statements, the real job at hand is making two more series for Channel 4.
“The most interesting thing about Big Brother is it’s the only really convincing multiplatform idea and format in the UK. It has revolutionised television in the UK and its next job is to continue the digital story Big Brother has only just begun.
I’m not dropping a big hint, but let’s explore over the next two years where we go with that.”
He also praised the show’s staff, adding: “If it’s a problem that 10 years after a brand is launched it remains the most popular brand, I will have more problems like that, please … I believe it’s a show that eats up ideas on an almost daily basis. That team is one of the most creative in broadcasting and they have not failed us.”
His comments come after broadcasters ITV, Five and Sky and have apparently ruled themselves out of bidding for the rights to Big Brother, according to The Guardian.
Five controller Richard Woolfe said it didn’t fit with the direction the channel was taking, adding: “Big Brother has been an amazing phenomenon but, in terms of the new direction Five is taking, we are looking for big original ideas.”
Sky1 controller Stuart Murphy said: “We talk to Endemol all the time but aren’t discussing Big Brother with them.”
ITV and also understood to have no interest in acquiring BB, but the company has yet to comment.
However, media experts believe Big Brother is still valuable due to its’ appeal to young audiences.
Adam Turner, broadcasting director at agency PHD, said: “Any channel that is aspiring for a younger profile should currently be thinking about Big Brother, although there are factors and baggage to consider .”
He suggested that he thinks Living TV, already home to America’s Next Top Model, would be a good home for BB.
Stick with bbspy…
Image credit: Rob McDougall 2009
