It has been announced that Lucozade, the GlaxoSmithKline energy drink, will be the sponsor of the tenth series of Big Brother.
| BB1: | Southern Comfort |
| BB2: | BT Cellnet |
| BB3, CBB2, BB4, Teen BB | O2 |
| BB5, BB Panto, CBB3, BB6 | TalkTalk |
| CBB4, BB7, CBB5 | Carphone Warehouse |
| BB8, BB Hijack, BB9 | Virgin Media |
| CBB6 | Dreams |
Lucozade, the first grocery brand to sponsor the show, has done a deal with Channel 4 which will see their idents aired around all Big Brother programmes, including spin-offs such as BBLB.
The idents, created by advertising agency M&C Saatchi, will revolve around a number of ‘little brother versus big brother’ situations.
Lucozade branding will also be added to the official BB website.
They replace bed store Dreams, who sponsored the sixth series of Celebrity Big Brother in January.
It is not clear how much the new sponsorship deal, which was negotiated through MediaCom, is worth or how long it will last for.
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