The advert for BB companion show Big Brother’s Big Mouth, starring new host Davina McCall, premiered on E4 last night.

Channel 4 have broadcast an extended advert promoting the Big Brother 10 launch show for the first time tonight. (Video added)

The countdown to Big Brother 10 continued today with the new 7 days promo, whilst the main advert has been changed slightly.

There’s only 8 days left to go until Big Brother 10, and to mark this another countdown advert has aired on Channel 4 today.

A new advert for Big Brother’s Big Quiz debuted on E4 tonight as the channel continues to promote its pre-Big Brother 10 specials.

The second of the countdown advert debuted on Channel 4 earlier this morning, with 9 days to go until BB10 starts. (Video added)

Another year, another ad campaign - and we all know the routine by now. We should do anyway - they’ve been doing it for long enough…

The first of the countdown adverts has aired on Channel 4 today, marking the 10 days until Big Brother 10 begins.