An advert for the pre-Big Brother 10 specials on E4, specifically Jade: As Seen On TV, has aired tonight. (Updated with video)

Channel 4 has begun airing new extended ‘eye flash’ adverts, complete with sound, for Big Brother 10 today. (Contains 2 videos)

The first three ‘eye flash’ breakbumper adverts for the tenth series of Big Brother have been broadcast today on Channel 4. (Updated with videos)