Channel 4 have opted not to bring back the red-button live feed for BB10 — a decision that means Big Brother UK is no longer the show it once was…

Channel 4 has confirmed that the 24 hour live feed will not return for this year’s series of Big Brother, despite protests from fans.

Davina McCall, host of BB live shows, will take over presenting duties of spin-off show Big Brother’s Big Mouth when it returns during BB10.